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Wella

EIMI Rugged Texture

EIMI Rugged Texture

$37.50
$37.50
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Wella EIMI Rugged Texture Matte Paste — Strong Definition, Rugged Finish

Elevate your style with Rugged Texture, a powerful matte paste from Wella’s EIMI Texture line designed to deliver rugged, defined, textured looks with confidence. With a strong Level-3 hold and zero shine, this paste shapes and sculpts hair while keeping it natural, matte, and full of character.

Fortified with texture-enhancing waxes and polymers, plus conditioning panthenol, it gives structure and control without stiffness or residue. Perfect for all hair types—with short styles benefiting from its lift and control, while longer cuts get piecey, lived-in texture.

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  • Salon-Quality, Stylist Approved

    Trusted by our award-winning team — every product is handpicked to perform.