EIMI
EIMI Bold Move
EIMI Bold Move
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Elevate your styling game with Wella EIMI Bold Move Texturising Paste.
Crafted for those who love texture without the stiffness, this lightweight matte paste delivers natural, casual style with effortless control. Infused with Brazilian Carnauba wax, it adds structure and definition while keeping the finish soft and non-shiny.
The medium-light hold gives your hair freedom to move, letting you create tousled, piecey, or just-styled looks that last. Bonus: it includes provitamin B5 for hair nourishment and a built-in UV filter for protection.
Perfect for short to medium-length hair (but flexible enough for longer hair too), Bold Move is your go-to for everyday texture and shape - no crunch, no fuss.
Hair Type
Hair Type
Short Hair
Instructions
Instructions
Rub a small amount between palms, then apply to dry hair to shape/style. Use fingers, brush, or comb depending on desired texture
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Free Shipping over $50
Stock up and save — we’ll cover the shipping when you spend $50 or more.
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Shop Now, Pay Later
Get the hair you want today! Afterpay lets you split your purchase into 4 interest-free instalments.
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Salon-Quality, Stylist Approved
Trusted by our award-winning team — every product is handpicked to perform.