Amika is a Brooklyn-born haircare brand celebrated for its bold packaging, clean ingredients, and high-performance results. Every product is cruelty-free, vegan, and free from sulfates, parabens, and phthalates — plus they’re proudly part of the B Corp community, committed to ethical and sustainable practices.

At the heart of the range is the hero ingredient, sea buckthorn berry (Obliphica), packed with vitamins C and A, omega 7, and antioxidants to boost strength, moisture, and shine. Loved for its sweet, musky vanilla-like scent and colourful, instantly recognisable packaging, Amika offers something for all hair types – especially dry, damaged, colour-treated, or fine hair. Their heat styling tools are just as iconic, with pro-level dryers, straighteners, and curlers to complete your routine.